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Here’s what you can expect from this episode:
You don't need to be the biggest agent in your market to become the one everyone knows. You just need to give people a reason to remember you. And in an industry where everyone is fighting for attention, sometimes the best way to stand out is to stop doing what every other agent is doing.
In this episode, I'm sitting down with LA real estate agent and social media coach Andrew Jevin to talk about what it actually takes to become known in a highly competitive market. We're getting into why relocation content is one of the best types of content agents can be posting, how to identify the markets your future clients are moving from, and how to use Instagram to get in front of people who don't even know you exist yet.
We're also talking about something I will always stand behind, which is the power of building genuine relationships with other agents. Because having other agents following you, engaging with your content, and shouting your name in rooms you're not in is a HUGE opportunity for referrals. Andrew also shares how he's built a personal brand around his personality, interests, and local community, and why being memorable matters so much more than chasing followers, likes, or views.
And honestly, if you've been overthinking your content, comparing yourself to other agents, or feeling like you're just another face in a saturated market, this conversation is going to be such a good reminder that you don't have to be everything to everyone. You can build a business around who you are, create content that makes people feel connected to you, and stay top of mind long before someone is ready to buy or sell. So if you're ready to attract more clients, generate more referrals, and become the go-to agent in your market, hit play and let's get into it.
Meet Andrew:
Andrew Jevin is a Los Angeles-based real estate agent with Compass, where he's built a career on over $160 million in career sales — more than 80% of it referral-based. Over eight years in the business, Andrew has become known not just for closing deals, but for how he built his business: through authentic, consistent visibility on social media.
He's the founder of KNOWN, a coaching and education platform that helps real estate agents build their personal brand and grow their business through social media, visibility, and authentic self-presentation built around his signature KNOWN Framework: Clarity, Narrative, Ownership, Work, Now. He's also the founder of Social Summit, an in-person event bringing agents together to level up their social media and personal brand. The next Social Summit, powered by Inman, takes place April 13–15, 2027 in New York City.
A national speaker on social media, confidence, and personal branding, Andrew has spoken at Inman Connect, VidCon, C.A.R., and Compass offices across the country, and has been featured in The New York Times, The Wall Street Journal, and Inman News. He's also a certified life coach through Jay Shetty's certification program.
Through his work with KNOWN, Andrew has helped thousands of agents find their voice online and turn visibility into a sustainable, referral-driven business proving that showing up as yourself is one of the most powerful business strategies in real estate today.
Here’s what we’re covering on this episode:
Why Instagram Trial Reels are an underrated way to reach local buyers and sellers who aren't following you yet
How to identify your feeder markets and create relocation content that attracts potential clients before they move
Why building relationships with other agents can lead to more referrals and opportunities to grow your business
What makes a personal brand memorable and why showing more of your personality helps you stand out from other agents
Why growing your Instagram following isn't enough and how to create a content ecosystem that keeps potential clients in your world
How to overcome the pressure of standing out in a saturated market, stop obsessing over views, and build the confidence to show up consistently
Resources Mentioned:
Join Andrew at Social Summit to grow your business, build a stronger brand, and connect with like-minded industry professionals! Secure your spot HERE
Want to put these ideas into action?
Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras.
Ready to attract your real estate clients on Instagram?
Join Coffee & Contracts for the strategy, coaching, and done-for-you content to help you grow your brand and attract more clients. Join us today! Use code ABOVE20 for $20 off your first month.
Connect with Andrew:
Follow Andrew on Instagram @andrewjevin
Let’s Connect:
Connect with Above Asking on Instagram @aboveaskingpodcast
Connect with me on Instagram @heyalyssamichelle
Want more on this topic? Here’s your next listen:
Episode 8: Chasing Trends Won't Build Your Real Estate Brand. Here's What Will
Episode 17: Reach Gets You In the Room. Memory Gets You the Client
Episode 22: How to Build a Real Estate Brand People Actually Remember with Wendy Forsythe
Did you love this episode?
I’d be so grateful if you could take a minute to leave a rating and review. It helps more real estate agents (just like you) find the show and build a content and brand strategy they actually trust and attract the right clients. Leave a review on Apple Podcasts or drop a comment on Spotify.
More about Above Asking:
Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do.
If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked.
