The Content System That Turned Social Media Into 90% of Her Business
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Here’s what you can expect from this episode:
What if the reason you’re struggling to stay consistent on social media isn’t because you need more ideas, but because you’re still trying to wing your content instead of building a system around it?
In this episode, I’m sitting down with real estate and mortgage broker Selene Hanna, who has built roughly $100 million in business and now gets 90% of her business from social media. We’re getting into what her content system actually looks like behind the scenes, from scripting and batching her videos to deciding what’s worth filming and making educational real estate content interesting enough that people actually want to watch it.
We also talk about why you don’t need a professional videographer or perfectly polished content to get results, how to take what’s already working and make it your own, and why your personality and personal life might be the thing that actually gets someone to choose you. Because your content doesn’t need to look like everyone else’s. It needs to feel like you and, more importantly, it needs to be something you can consistently keep doing.
If you’ve been overthinking what to post, putting off video, or feeling like you need to have your entire content strategy figured out before you start, this episode will help you simplify it. Selene breaks down a realistic place to start so you can stop waiting for inspiration, build a system that works for you, and create content that actually supports your business.
Meet Selene:
Selene Hanna is a Southern California real estate and mortgage broker and Vice President of ALT Financial Network, with more than $100 million in combined real estate sales and funded loans.
A second-generation real estate professional, Selene earned her real estate license at 18, her loan officer license at 22, and her real estate broker license at 24. Now 27, she oversees a team of seven and has sold more than $70 million in real estate while funding over $30 million in loans.
Selene holds bachelor’s degrees in Finance and Entrepreneurship from California State University, Fullerton. Building on a multigenerational family legacy alongside her father, Albert Hanna, a mortgage industry veteran with more than 40 years of experience, she brings an integrated perspective across real estate, mortgage lending, business growth, and digital marketing.
Featured in industry articles and podcasts, Selene shares insights on entrepreneurship, leadership, personal branding, social media, and building the next generation of a family business. Her work is grounded in relationships, education, and helping clients navigate both real estate and financing with clarity and confidence.
Here’s what we’re covering on this episode:
Why consistency matters more than having perfectly polished content and how to build a filming system you’ll actually stick to
How to use your past content and everyday client questions to figure out what’s actually worth creating
Why educational content isn’t dead and how to package “boring” real estate topics in a way people actually want to watch
Why you shouldn’t outsource your content ideas completely and how your real estate experience gives you an advantage no videographer can replicate
How sharing more of your personality and personal life can create the connection that turns followers into clients
The simple five video system Selene recommends if you’re overwhelmed by content and don’t know where to start
Want to put these ideas into action?
Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras.
Ready to attract your real estate clients on Instagram?
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Connect with Selene:
Follow Selene on Instagram @selene_hanna
Let’s Connect:
Connect with Above Asking on Instagram @aboveaskingpodcast
Connect with me on Instagram @heyalyssamichelle
Want more on this topic? Here’s your next listen:
Did you love this episode?
I’d be so grateful if you could take a minute to leave a rating and review. It helps more real estate agents (just like you) find the show and build a content and brand strategy they actually trust and attract the right clients. Leave a review on Apple Podcasts or drop a comment on Spotify.
More about Above Asking:
Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do.
If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked.
