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Here’s what you can expect from this episode:
Are you creating content that actually attracts future clients, or are you just putting things out there to see what sticks?
In today's episode, I'm joined by Haley Ingram, founder of Coffee and Contracts, for one of our most unfiltered conversations yet. We're talking about the real estate marketing trends that give us the ick, from those super flashy home tours with crazy animations to the overly scripted, professionally edited reels that might actually be making you blend in rather than stand out. And don't worry, this is all in good fun because if you're showing up online and putting yourself out there, you're already doing more than most agents!
But we're also getting into something I think a lot of real estate agents overlook, and that's the difference between creating content that gets attention and creating content that actually brings in business. Because just because a reel goes viral or gets a ton of engagement doesn't necessarily mean it's reaching the people you want to work with. Haley and I break down why knowing who you're posting for matters, how certain marketing habits could be hurting the trust you're trying to build, and why your own unique voice and perspective are what will ultimately help you stand out.
If you've been feeling like you constantly need to keep up with the latest trends, figure out what the algorithm wants, or reinvent your content strategy every other week, this episode is for you. We're sharing how to take a more intentional approach to your marketing so you can stop overcomplicating the process and start creating content that feels authentic to you, attracts the right clients, and supports your business goals. So if you're ready to stop throwing content at the wall and hoping something sticks, hit play and let's get into it.
Meet Haley:
Haley Ingram is the CEO and founder of Coffee & Contracts, a marketing platform and membership community that helps real estate agents grow their business through social media and content marketing.
After starting her career as a real estate agent in Florida, Haley discovered that most of her leads were coming from Instagram (not cold calls), so she began creating marketing templates and strategies for other agents. What started as a side hustle quickly evolved into Coffee & Contracts, a widely used platform that has helped thousands of real estate professionals attract leads, build their personal brand, and market their business online with confidence.
Here’s what we’re covering on this episode:
The real estate marketing trends giving us the biggest ick right now (and why flashy content isn't always better)
Why overly polished, professionally edited reels could actually be making you blend in instead of stand out
The types of real estate content that could be turning potential clients away without you even realizing it
How to share hot takes and unpopular opinions that build trust instead of hurting your reputation
Why going viral and getting a ton of engagement doesn't always translate into actual business results
How to stop chasing trends and start creating content with a clear strategy that attracts the right clients
Want to put these ideas into action?
Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras.
Ready to attract your real estate clients on Instagram?
Join Coffee & Contracts for the strategy, coaching, and done-for-you content to help you grow your brand and attract more clients. Join us today! Use code ABOVE20 for $20 off your first month.
Connect with Haley:
Follow Haley on Instagram @coffeecontracts and YouTube
Let’s Connect:
Connect with Above Asking on Instagram @aboveaskingpodcast
Connect with me on Instagram @heyalyssamichelle
Want more on this topic? Here’s your next listen:
Did you love this episode?
I’d be so grateful if you could take a minute to leave a rating and review. It helps more real estate agents (just like you) find the show and build a content and brand strategy they actually trust and attract the right clients. Leave a review on Apple Podcasts or drop a comment on Spotify.
More about Above Asking:
Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do.
If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked.
