Where to Draw the Line With AI in Content Creation with Haley Ingram

Written By Alyssa Stalker

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Here’s what you can expect from this episode:

Where should you actually draw the line with AI in your real estate business?

In part two of my conversation with Haley Ingram, CEO of Coffee and Contracts, we’re getting into where AI belongs in your business and where things start to get a little murky. We get tactical about what AI should take off your plate, where you still need to step in, and simple ways to use tools like Claude for research, follow up, organization, and content without losing your personal touch.

We also talk about what happens as more AI generated content fills our feeds and why your personal brand and human connection could become more valuable, not less. Because the goal isn’t to automate everything just because you can. It’s to use these tools to make your business easier while keeping the parts that make people want to work with you.

You’ll walk away knowing how to save time without sacrificing the human connection that makes your brand yours. So if you’re ready to make AI work for you without letting it become you, hit play and let's get into it.

Meet Haley:

Haley Ingram is the CEO and founder of Coffee & Contracts, a marketing platform and membership community that helps real estate agents grow their business through social media and content marketing. 

After starting her career as a real estate agent in Florida, Haley discovered that most of her leads were coming from Instagram (not cold calls), so she began creating marketing templates and strategies for other agents. What started as a side hustle quickly evolved into Coffee & Contracts, a widely used platform that has helped thousands of real estate professionals attract leads, build their personal brand, and market their business online with confidence.

Here’s what we’re covering on this episode:

  • Where agents are getting AI wrong and how to use it more intentionally

  • Why AI generated content can hurt trust with your audience

  • How to use AI for delegation instead of content creation

  • Why personal brands will matter even more as AI grows

  • Haley’s vision for keeping AI useful without losing the human touch

  • Practical ways to use Claude to save time in your real estate business

 

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Resources Mentioned:

Want to put these ideas into action?

Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras, including the Coffee & Contracts Claude Guide.

Ready to attract your real estate clients on Instagram?

Join Coffee & Contracts for the strategy, coaching, and done-for-you content to help you grow your brand and attract more clients. Join us today! Use code ABOVE20 for $20 off your first month.

Connect with Haley:

Let’s Connect:

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Did you love this episode?

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More about Above Asking:

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do.

If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked.

Alyssa Stalker
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She Doubled Her Real Estate Business and Still Feels Behind

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Is AI Actually Making Agents More Productive (Or Does It Just Feel That Way?) with Haley Ingram