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Here’s what you can expect from this episode:
If your real estate business feels slow and your solution is to post more listings on Instagram, you might actually be giving potential clients another reason to scroll past you.
Here's the thing. When business slows down, I see so many agents immediately go into marketing overdrive. More listing posts, more reminders that they're available to help, and more content trying to convince people to hire them. But what if the reason people aren't engaging with your content isn't because you're not posting enough? What if it's because you're so focused on selling real estate that you're forgetting to give people a reason to actually get to know you?
In this episode, I'm breaking down why your Instagram Stories might be one of your most powerful tools for staying top of mind with future clients, especially when the market feels slow. I'm sharing how everyday moments that have absolutely nothing to do with real estate can spark more conversations than your business content, why people love following along with your life like it's their favorite reality show, and a simple three story challenge you can try this week to start building genuine connections without constantly selling.
Because here's what I want you to remember. Your next client might not be ready to buy or sell this month, or even this year. But when that time comes, you want to be the agent they already know, like, and trust. And that starts with building relationships long before there's a transaction on the table.
So if you're ready to stop chasing clients, make your Instagram feel more like you, and build the kind of personal brand that keeps you top of mind no matter what the market is doing, hit play and let's get into it.
In this episode, you’ll hear:
Why posting more listings when business feels slow might actually be pushing potential clients away
The simple Instagram audit that reveals whether you're building a personal brand or just promoting your real estate business
Why people binge Instagram Stories like reality TV (and how to become the agent they keep coming back to watch)
How sharing everyday moments, opinions, and polls can spark more DMs and genuine conversations than your real estate content
Why building relationships before people are ready to buy or sell is the secret to staying top of mind in a slower market
The three Instagram Stories to post this week to build trust, strengthen your personal brand, and attract future clients without constantly selling
Want to put these ideas into action?
Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras.
Ready to attract your real estate clients on Instagram?
Join Coffee & Contracts for the strategy, coaching, and done-for-you content to help you grow your brand and attract more clients. Join us today! Use code ABOVE20 for $20 off your first month
Let’s Connect:
Connect with Above Asking on Instagram @aboveaskingpodcast
Connect with me on Instagram @heyalyssamichelle
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I’d be so grateful if you could take a minute to leave a rating and review. It helps more real estate agents (just like you) find the show and build a content and brand strategy they actually trust and attract the right clients. Leave a review on Apple Podcasts or drop a comment on Spotify.
More about Above Asking:
Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do.
If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked.
