If I Were a New Real Estate Agent Today, Here's How I'd Build My Brand

Written By Alyssa Stalker

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Here’s what you can expect from this episode:

If you were a brand new real estate agent today, where would you even start?

In this episode, I'm sharing exactly what I'd focus on if I were building a real estate brand in today's market. So much has changed since I got started, and that means my advice has changed too. The social media landscape has evolved, the industry is changing fast, and that's changed how I'd approach building a brand if I were starting today.

We'll talk about what actually matters when you're starting from scratch, the mistakes I'd avoid, why I care more about frameworks than rules, and how I'd think about building a brand in a world that's constantly changing.

If you've been feeling like there's only one right way to build a real estate brand, this episode might change the way you think about it. So if you want to build a brand that feels like yours from the very beginning, hit play and let's get into it.

In this episode, you’ll learn:

  • Why building a real estate brand today looks completely different than it did just a few years ago

  • Why I stopped following social media rules and started relying on frameworks instead

  • The content mistake that's keeping too many agents stuck posting only listings

  • The small details that make your content easier to consume and your brand easier to remember

  • Why building relationships matters more than building a big following

  • The mindset shift that keeps you from constantly starting over with your brand

 

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Join Coffee & Contracts for the strategy, coaching, and done-for-you content to help you grow your brand and attract more clients. Join us today! Use code ABOVE20 for $20 off your first month. 

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I’d be so grateful if you could take a minute to leave a rating and review. It helps more real estate agents (just like you) find the show and build a content and brand strategy they actually trust and attract the right clients. Leave a review on Apple Podcasts or drop a comment on Spotify.

More about Above Asking:

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do.

If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked.

That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours.

Alyssa Stalker
Next

How to Build a Real Estate Brand People Actually Remember with Wendy Forsythe