The Audacity to Be Cringe: Why Fear of Judgment Is Keeping You Invisible
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Here’s what you can expect from this episode:
What if the biggest thing keeping you invisible isn’t your strategy, but your fear of what other people will think?
In this episode, I’m sitting down with Shelby St. Clair, business coach, energetic strategist, and founder of Shelby St. Clair and Co., to unpack the audacity to be cringe and why worrying about being judged by people from your past, other agents in your market, or even your own inner critic can keep you playing small. Because at some point, your purpose and your desire for more have to become bigger than the fear of what someone might say.
We’re talking about what it actually looks like to get out of your own way, stop comparing yourself to the agents around you, and find the right rooms and people who support where you’re going. Shelby also shares how to recognize when your own thoughts are keeping you stuck, why reconnecting to your why can completely reenergize your business, and how to bring more of your true identity into your brand without feeling like you have to sacrifice your credibility or professionalism.
Because you can have the systems, the templates, and the strategy, but if you’re constantly performing or trying to fit yourself into the box of what you think a real estate agent should look like, you’re holding back the very thing that could make people connect with you. You’ll walk away with permission to stop performing, trust yourself more, and show up as the version of you that your future clients actually need to see.
So if you’re ready to be fully seen and build a brand that actually feels like you, hit play and let’s get into it.
Meet Shelby:
Shelby St. Clair is a Business Systems Coach who has built a multi-6-figure personal brand by doing the one thing the online business world told her not to do: slow down. After leaving a cult, rebuilding from divorce, losing her husband while 6 months pregnant, and now homeschooling two kids, Shelby knows firsthand that business success is inseparable from the life you're living and the beliefs you're carrying. She helps female founders stop overcomplicating, start trusting themselves, and build simple business systems with strategy and soul so they can scale to 6-figures while actually enjoying their lives. Shelby is the friend who tells you the truth, the strategist who gives you the plan, and the proof that freedom is a business model.
Here’s what we’re covering on this episode:
Why the fear of being cringe and judged by other people is keeping you from fully showing up in your business
Why we care so much about people from our past watching us online and how to stop letting their opinions hold us back
How comparison with other agents creates a scarcity mindset and distracts you from building a brand that actually feels like you
How to fact check the stories your brain is telling you and start feeding yourself evidence that supports where you want to go
Why entrepreneurship can feel so lonely and the importance of finding the right rooms and people who actually support your growth
How to bring your full personality into your real estate brand without crossing the line into feeling unprofessional
Want to put these ideas into action?
Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras.
Ready to attract your real estate clients on Instagram?
Join Coffee & Contracts for the strategy, coaching, and done-for-you content to help you grow your brand and attract more clients. Join us today! Use code ABOVE20 for $20 off your first month.
Connect with Shelby:
Follow Shelby on @theshelbystclair
Let’s Connect:
Connect with Above Asking on Instagram @aboveaskingpodcast
Connect with me on Instagram @heyalyssamichelle
Want more on this topic? Here’s your next listen:
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More about Above Asking:
Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do.
If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked.
